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ROI

When the cost of fleet advertising is evaluated alongside other means of advertising, it is clear that fleet advertising delivers the most cost-effective solution to bring your message into the marketplace. The cost of advertising is generally measured by what it costs to generate 1000 impressions or 'eyeballs' for a given ad. This is amount is known as Cost per Thousand (CPM).

Below is a comparison of CPMs typically achieved by various advertising mediums. As you will see, fleet graphics take significantly fewer dollars to produce the same number of impressions as other common forms of advertising.

Advertising Medium	CPM
newspaper ad (1/2 page BW)	$19.20
spot TV (30 sec. prime time)	$16.25
magazine (1/4 page)	$8.00
radio (30 sec. Prime time)	$4.95
billboard (city/national)	$3.00
fleet graphics	$0.90

A National Family Opinion study on the effectiveness of truckside advertising yielded a 52% increase in brand awareness in 18-54 year olds with household incomes >$50,000. An article outlining the study can be seen at www.medialifemagazine.com, archives, search word: Peoplepc, in the article "delivering brand by the truckload "

The American Trucking Association's study; The Visual Impact of Trucks in Traffic, showed 96% noticed truckside ads, 98% said the ads created a positive image for the company, 96% said fleet graphics had more impact than billboards.